We began with the primary insurance landing page, focusing on presenting AU Bank’s insurance offerings more clearly. The page was restructured to highlight their distribution strengths, product range, partner insurers, and key benefits in a more organised and visually engaging way. Following positive feedback, the scope expanded to include campaign pages for individual insurance products. These pages were designed to guide users more smoothly through the content and encourage deeper exploration. We introduced stronger messaging, subtle micro-animations, auto-scrolling sections, and smooth transitions to make the experience feel more dynamic without distracting from the information. As we continued refining additional pages within the insurance vertical, we stayed closely aligned with AU Bank’s brand language and visual identity. The result is a refreshed insurance experience that feels modern, premium, and aligned with user expectations, while supporting stronger engagement and conversion outcomes.